Packaging
Having worked across international brands, I have a comprehensive understanding of the creativity and skill behind effective packaging artwork. I create packaging artwork that is beautiful, impactful and cohesive, while complying to product regulations and requirements.
Millie Moon Product Range
Millie Moon is a luxury nappy brand, stocked across the USA and Canada. The illustrations across the range created a cohesive identity that can be recognised on and off the shelf. We used characters to create a narrative about the Millie Moon world. Following its success, the narrative was adopted in wider brand content including boutique story books and social media posts.
Designed at Zuru Edge, with credit to: Monique Robins (Creative Director), Nikki Ravlich (Lead Designer), Zoey Zhou (Illustration), Belinda Merrie (Photography)
My Responsibilities: Artworking, Design Development, Icon Design, Pantone Selection, Retouch Briefing, Print Production Overview.
