Art Direction
Effective art direction will transform a campaign shoot into a visual narrative. By balancing artistic vision with brand objectives, I create powerful imagery that embodies the essence of a campaign, ensuring each shot resonates with the audience, enhancing viewer experience.
Overnights Campaign
The campaign for Millie Moon Overnight Diapers was designed to showcase the intimate bedtime moments between parent and child. The minimalist yet luxurious setting elegantly underlined the product's high quality, while the focus on soft monochromatic visuals created a striking but complimentary contrast with the product's navy blue packaging.
Designed at Zuru Edge, with credit to: Monique Robins (Creative Director), Tanya Wong (Design Lead), Belinda Merrie (Photography)
My Responsibilities: Art Direction, Casting Selection, Set Design, Shot List, Production Overview.
