Brand Identity
Emotive and engaging brands must have a combination of strategy, design and storytelling. I integrate these components to holistically consider a brand's visual identity across all facets - whether its packaging design, campaign execution or digital experiences.
Maebl Intimate Care
Maebl is a New Zealand-based brand dedicated to demystifying female intimate self-care. Offering luxury products with scientifically backed formulae, the identity needed to balance femininity and credibility while maintaining a high-end look and feel.
The logo features a bespoke serif typeface that combines traditional elements with a contemporary twist. Each letter is carefully crafted to create a harmonious flow, with particular attention to the ligatures and curves.
In addition to the primary logo, the brand symbol is an alternative, more organic M that hints to the shape of the vulva form. The symbol was debossed across 2 faces of the packaging, bringing subtle character that reveals as it catches the light, remaining abstract until the box is turned.
Services: Brand Identity & Packaging
