Digital & Motion
The digital environment in which brands communicate with customers is essential to developing a trusted relationship, particularly one that encourages curiosity and interaction. Having worked across web design and digital content, I have experience in developing a brand’s visual identity to encompass its values and personality, while creating an engaging experience.
Millie Moon Web and Content Design
Building off the original packaging design, I was tasked with creating a simple, yet informative website. I was able to design a website that maintained luxury positioning, while still embracing the Millie Moon charm. I utilised the brand’s illustrations, to add colour and personality. This extended to content creation, where soft, delicate motion was used to elevate social media posts and campaigns.
Designed at Zuru Edge, with credit to: Monique Robins (Creative Director), Nikki Ravlich (Lead Designer), Ethan Wilson (3D Rendering), Tiny Disco (Videography)
My Responsibilities: Web Design, Content Design, Motion Design, Campaign roll-out
